WEBSITES FOR INDEPENDENT ALPINE HOSTS

YOUR HOUSEDESERVES MORETHAN A LISTING.

Independent websites for chalets, apartments, Ferienwohnungen and small guesthouses — built around the house, not the platform.

SEE HOW IT WORKS ↓VIEW PACKAGES →

BUILT BY FILIP MARKOVIC

TIROL / SALZBURG / VORARLBERG / BAYERN

THE PROBLEM

YOUR LISTING FILLS THE WEEK.YOUR WEBSITE
BUILDS THE HOUSE.

Platforms and the Tourismusverband are good at discovery.

But the guest who comes back every February already knows your name. When they search for it — or pass it to a friend — they should find you, and not a directory page you do not control, sitting between four hundred other houses in the same valley.

FOUND ON A PLATFORM

THEY REMEMBER THE HOUSE

THEY SEARCH THE NAME

YOUR OWN WEBSITE

BOOK DIRECT / COME BACK

WHAT YOU GET

AN ONLINE HOME
FOR THE HOUSE.

A PLACE OF YOUR OWN

A site built around your house, rather than a directory template you share with every other house in the valley.

BOTH SEASONS, PROPERLY

Winter and summer are two different holidays. A listing shows one of them. Your own site can carry both, and lead with the one you are selling this month.

DIRECT ENQUIRIES

A clear route to contact you directly — and a clean URL for Instagram, WhatsApp and the guests who come back every year.

GERMAN AND ENGLISH

Written for German-speaking guests first, with English alongside for everyone else who comes up the valley.

IMPRESSUM AND DATENSCHUTZ

Impressum and Datenschutzerklärung pages, and an enquiry form that asks for only what it needs, set up from the start.

MOBILE FIRST

Because guests compare houses on a phone long before they compare them in person.

TWO SEASONS

ONE HOUSE.
TWO HOLIDAYS.

A listing shows one season at a time, and usually the one it happened to be photographed in. Your own site can hold both — and lead with whichever one you are actually selling this month.

WINTER

The piste at the end of the road, the boot room, the drying cupboard, the ski bus stop, which lift pass makes sense, and what the house is like once it snows.

DEC — APR

SUMMER

The trail that starts at the door, the cable car open for walkers, the lake, somewhere to put the bikes, and the long light evenings on the balcony.

MAY — OCT

THE SAME BUILDING.TWO COMPLETELY DIFFERENT GUESTS.

EXPERIENCE

I ALREADY BUILD
AROUND PROPERTY.

These are extended-stay and long-term rental projects, not alpine holiday lets. The specialist product for hosts is built on top of that property-web experience.

Furnished Rentals Indy

PROPERTY / EXTENDED STAY

Rental Homes Charlotte

PROPERTY / LONG-TERM RENTAL

ALPINE CASE STUDY
COMING NEXT.

PROCESS

YOU ALREADY HAVE
MOST OF WHAT I NEED.

I FIND THE STORY

Your existing listing, your Tourismusverband entry, photos, amenities and guest reviews provide the starting material.

I BUILD THE FIRST VERSION

The site begins from one of several strong property-specific design systems rather than a blank canvas.

WE REFINE IT

You review the first version and ask for changes.

WE LAUNCH

Domain, mobile optimisation, enquiry route, legal pages and final checks.

THE SYSTEM IS REUSABLE.THE HOUSE SHOULD NEVER FEEL GENERIC.

GOOGLE VISIBILITY

Help guests find your house after they leave the platform.

Where the house is eligible, I can also set up or optimise your Google Business Profile, so a guest searching the name of the house finds your website, photos and contact details directly.

Create or claim the profile
Verification assistance
Category selection
House description
Website link
Contact details
Photos
Location / map setup where eligible
Review link setup
Manager access configuration

Google Business Profile itself is free. You only pay for the setup and optimisation work. Eligibility depends on Google’s own rules for how the house operates, so I check before starting.

ASK ABOUT GOOGLE SETUP →€199 ONE-OFF SETUP

PACKAGES

THREE WAYS
TO START.

PACKAGE 01

FOUNDATION

€499

For hosts who need a proper independent home online.

Focused website for one house or apartment
Mobile optimisation
Gallery
Amenities
Location and getting-here section
Enquiry / WhatsApp CTA
Existing guest reviews where supplied and approved
Impressum and Datenschutzerklärung pages
Domain connection
One revision round

PACKAGE 02MOST POPULAR

DIRECT

€899

Everything in Foundation, plus a deeper direct-enquiry journey.

Richer multi-section / multi-page experience
Stronger direct-enquiry journey
Winter and summer presented separately
Valley, lifts and getting-here content
FAQ / house rules / Kurtaxe and Ortstaxe notes
German and English
Analytics
Two revision rounds
Two working sessions

POPULAR ADD-ONS

Search & Launch Setup · Google Business Profile · Direct Payments

PACKAGE 03

BESPOKE

€1,250

Everything in Direct, with custom art direction — and room for a house with more than one apartment.

Deeper custom art direction
Several apartments or room types, each with its own page
Seasonal rate presentation
More extensive copy refinement
Expanded house and valley storytelling
Higher-touch collaboration

AVAILABLE ADD-ONS

Search, Google visibility, direct payments, a third language and full direct booking.

Need direct payments, Google setup or a full booking engine?Add only what the house needs.

SEE OPTIONAL EXTRAS ↓

Not sure which fits?

TELL ME ABOUT YOUR HOUSE →

OPTIONAL EXTRAS

BUILD ONLY WHAT
THE HOUSE NEEDS.

Start with the website, then add search setup, Google visibility, direct payments or a full booking engine as the house grows.

SEARCH & LAUNCH SETUP

€249ONE-OFF

A stronger search-ready launch for hosts who want their website properly connected and structured from day one.

Page titles and meta descriptions
Search-friendly page structure
Image alt text and basic image SEO
Sitemap and robots configuration
Google Search Console setup
Analytics connection
Basic local keyword targeting

No ranking positions or search traffic are guaranteed.

GOOGLE BUSINESS PROFILE SETUP

€199ONE-OFF

Create, claim and optimise the house’s Google presence, where it is eligible.

Profile setup or claim
Primary category configuration
Business description
Website and contact details
Photo setup
Review link
Verification support
Map / location configuration where eligible

Google Business Profile itself is free — the €199 covers setup and optimisation work, not a Google subscription. Eligibility depends on Google’s rules, and the profile stays in your ownership. No ranking is guaranteed. Ongoing profile management is available separately.

DIRECT PAYMENT SETUP

€299ONE-OFF

For hosts who manage bookings manually but want to take deposits or guest payments directly through the website.

Stripe account connection
Branded payment or deposit flow
Success and cancellation pages
Test transaction
Basic owner payment handoff

You use your own payment-provider account and payments go directly to you. Payment processor fees are separate.

This is not a booking system: it does not include date availability, calendar syncing, seasonal rates or automatic booking management.

FULL DIRECT BOOKING ENGINE

FROM €1,750NOT INCLUDED IN ANY PACKAGE

For hosts who want guests to choose dates, check availability and complete a direct booking through the house website.

Availability calendar
Check-in and check-out selection
Guest count
Pricing calculation
Cleaning fee / additional fee logic
Deposit or full-payment checkout
Guest confirmation
Owner notification
Booking record
Basic booking management
Calendar sync with Booking.com / Airbnb / FeWo-direkt, or with your channel manager, where technically available
Minimum-stay rules
Seasonal pricing where required

Final scope and price depend on the house’s booking rules, channels and level of automation.

Payment processor fees and third-party booking / channel software fees, where required, are separate.

ADDITIONAL LANGUAGE

FROM €199ONE-OFF

Add a third language beyond German and English, depending on who comes up your valley.

Additional language structure
Navigation and page implementation
Language switcher where appropriate
Metadata setup for the additional language

Translation itself is supplied by you or quoted separately unless explicitly included.

THE HONEST PART

Traditional bespoke websites can cost several thousand euros.

This service starts lower because I use a carefully designed property system as the foundation, rather than rebuilding the same infrastructure from scratch every time.

LESS TIME REBUILDING.MORE TIME MAKINGYOUR HOUSE LOOK GOOD.

QUESTIONS

THE THINGS
HOSTS ASK.

Do I need to leave Booking.com?

No. The website sits alongside the platforms and your Tourismusverband entry. It gives the guests who already know your name somewhere to go that belongs to you.

Most of my guests come back every year. Why do I need a website?

That is the strongest reason to have one. A returning guest who rebooks through a platform still costs you commission on a booking you had already earned. Your own site gives them a direct route — and gives you the enquiry, rather than the platform keeping it.

Can you show winter and summer properly?

Yes, and it is the main reason an alpine house benefits from its own site. A listing shows one season at a time, usually whichever one it was photographed in. Your own site can carry both and lead with the one you are selling right now.

Is the site in German or English?

Both, from the Direct package upwards. German is written for German-speaking guests rather than translated at them, and it is checked by a native speaker before it goes live.

Do you handle the Impressum and Datenschutzerklärung?

I build both pages, structure the enquiry form to ask for only what it needs, and set up the consent step. The legal wording itself is yours to supply or to have checked by someone qualified — I am a designer, not a lawyer, and I would rather say so than guess.

Does it work for a house with several apartments?

Yes. From the Bespoke package each apartment can have its own page, gallery and rates, sitting under one house.

We close the house in November. Is that a bad time to start?

It is the best time. Between seasons is when you actually have the hours to choose photographs, check the copy and answer questions — and the site is live well before the winter enquiries arrive.

Can guests book and pay directly on the website?

Yes. A simple payment setup can be added for hosts who manage bookings themselves. For a house that needs live availability, date selection, pricing and checkout, a full direct booking engine can be added separately.

Does the booking engine connect to Booking.com or my channel manager?

Calendar or channel syncing can be added where technically available. The exact setup depends on the platforms, the channel manager or property-management system you already use, and the access on your own account.

Do I need Stripe?

Not necessarily Stripe specifically, but you need your own supported payment-provider account. Payments should go directly to you rather than through Filip Markovic.

Does Search & Launch Setup guarantee Google rankings?

No. It gives the website a technically sound search-ready foundation, but no specific ranking or traffic level can be guaranteed.

Do you provide photography?

Not in the standard packages. Your existing photography is used unless separately agreed — though for an alpine house it is worth having a winter set and a summer set, because the site is built to show both.

What do I need to provide?

Details of the house, photographs, amenities, location and getting-here information, house rules, Kurtaxe or Ortstaxe details, and any reviews or content you have permission to use.

Do I own the website?

You own your domain and your content. I build and launch the website for you and can continue to host and maintain it as an ongoing service. If you need a full code handoff, we can agree that separately before the project starts.

Do I need to pay Google for a Business Profile?

No. Google Business Profile itself is free. If you want me to set it up or optimise it for you, the fee covers my work, not a Google subscription.

Can every house have one?

Not necessarily. Eligibility depends on Google’s rules and on how the house operates. I can check the setup and help where it is eligible.

Who owns the Google Business Profile?

You do. The profile stays in your name as the primary owner, on your own Google account. I am added as a manager or secondary owner only for as long as setup or optimisation work is needed, and no passwords are shared.

Do I need a Google Workspace account?

No. A normal Google or Gmail account can own and manage the profile.

How long does it take?

Most straightforward projects are designed to move quickly once your materials are ready. Timing is confirmed before work starts.

TELL ME ABOUT THE HOUSE

YOUR HOUSE ALREADY HAS A STORY.LET’S GIVE IT SOMEWHERE TO LIVE.

PACKAGES FROM €499

← WORK ABOUT CONTACT